Fund Texas Choice is an Austin-based non-profit dedicated to aiding Texans with access to full reproductive healthcare. Since 2018, Fund Texas Choice has been subsidizing flight, shelter, ridesharing, food, and gas fees for applicants traveling outside of Texas for care and advocating politically for those who can’t. My aim was to refresh the brand without losing previous brand equity and optimize website design for easy navigation, clarity of information, and properly reflecting the team’s welcoming, friendly way.