Sheila’s Snack Goods is a snack brand featuring a mascot of the same name; an on-the-go rambunctious older woman touting a comically oversized handbag. Sheila’s Purse Packs were developed as a portable pick-me-up to keep in your work, school, or gym bag for any on-the-go snacking needs. The foil packs heavily feature Sheila interacting with flavor elements, while the multi-pack container resembles her leather handbag, highlighting the brand’s memorable features and standing out on the shelves.