Goodreads is a social website and a subsidiary of Amazon where users can track their reading, find and share books, and connect with other readers and authors. A modernized, subtle logo was developed to accompany intricate colored pencil illustrations adorning the app, leading to a visually unique brand identity that exudes the warmth and comfort of reading a good book by the fire. Certain app features are completely reimagined, like user-made lists being organized under a visual book shelf motif and an endless-scroll discovery home screen.